The phrase references a discount offer for a detangling hairbrush, typically shared on the social media platform TikTok. These codes provide a reduced price on the product when entered during the online purchase process. The promotion usually originates from influencers, affiliate marketers, or directly from the brand itself to drive sales.
Such promotions capitalize on TikTok’s vast reach and its users’ propensity to discover new products. The benefit lies in the opportunity for consumers to acquire the hairbrush at a lower cost. For the brand, it increases brand awareness, generates sales, and leverages social media marketing for product promotion. This strategy is a modern iteration of promotional couponing, adapted for a digitally native audience and a platform dominated by visual content.
