The phrase indicates the act of listing and attempting to sell user profiles on a specific social media platform, TikTok, through the online classifieds website, OLX. This practice involves transferring ownership of a TikTok profile, including its content and followers, to another party in exchange for monetary compensation.
The appeal of acquiring an established social media profile lies in the instant access to a pre-existing audience and the potential for accelerated growth. This circumvents the typically time-consuming process of organically building a following from scratch. The practice is particularly attractive to businesses or individuals seeking to rapidly establish a presence or launch marketing campaigns.